This is great Garima, I especially love the Adam Driver campaign! I can almost hear him saying, "This banana slicer changed my life,' with the gravitas of Hamlet. And those AI generated posts makes me nostalgic for when people overshared about their pets instead of their KPIs.
Thank you Garima. Apple (themselves) shifting to ad sales seems to be an indicator of the waning of innovation in the digital sphere. Software operating systems and some communication platforms are now open data oligopolies & now even Apple has stopped pretending about user privacy & creepy ads with this move. This is unlikely to be healthy for consumers or advertisers in the long run. Maybe marketers should advertise elsewhere!
Great insight, Aravindhan. Apple's pivot to privacy first was clearly a way to keep its loyal customer base in tightly in their walled garden and then advertise.
It's not going to be easy but I wonder if Google or Meta are any better or worse.
Apple was surely relatively better than the others in Big Tech, due to their hardware first innovation. Sure,it was a notorious walled garden, but their hardware first approach atleast allowed them to be privacy friendly. Now, as you mention in your post, due to the declining sales of iPhone, which honestly is only being milked rather than offers anything true to the Apple/Steve Jobs ethos of wow & innovation, Apple too has buckled and gone down the route of surveillance capitalism! Since i watch this space & how it is evolving, I just read an article today by Privacy International, that portends that GenAI too will go down this route : https://privacyinternational.org/long-read/5472/chatbots-adbots-sharing-your-thoughts-advertisers
Very good analysis, Garima. Just stumbled upon your newsletter and am happy to read more
Thank you for the encouragement. I hope you like it here.
This is great Garima, I especially love the Adam Driver campaign! I can almost hear him saying, "This banana slicer changed my life,' with the gravitas of Hamlet. And those AI generated posts makes me nostalgic for when people overshared about their pets instead of their KPIs.
Hey. I loved the entire treatment for the Amazon ad, too - very tongue-in-cheek. Thank you for sharing your feedback. Keep it coming.
Thank you Garima. Apple (themselves) shifting to ad sales seems to be an indicator of the waning of innovation in the digital sphere. Software operating systems and some communication platforms are now open data oligopolies & now even Apple has stopped pretending about user privacy & creepy ads with this move. This is unlikely to be healthy for consumers or advertisers in the long run. Maybe marketers should advertise elsewhere!
Great insight, Aravindhan. Apple's pivot to privacy first was clearly a way to keep its loyal customer base in tightly in their walled garden and then advertise.
It's not going to be easy but I wonder if Google or Meta are any better or worse.
Apple was surely relatively better than the others in Big Tech, due to their hardware first innovation. Sure,it was a notorious walled garden, but their hardware first approach atleast allowed them to be privacy friendly. Now, as you mention in your post, due to the declining sales of iPhone, which honestly is only being milked rather than offers anything true to the Apple/Steve Jobs ethos of wow & innovation, Apple too has buckled and gone down the route of surveillance capitalism! Since i watch this space & how it is evolving, I just read an article today by Privacy International, that portends that GenAI too will go down this route : https://privacyinternational.org/long-read/5472/chatbots-adbots-sharing-your-thoughts-advertisers