I admire what Tonys Chocolonely stands for and their packaging innovation is fantastic, but they could innovate on their flavours because taste trumps everything. They even have a faux factory in Amsterdam where you can select a 'fresh bar'. Their 2024 advent calendar had two small chocolates on day 9, and none on day 10 to represent global inequality. They think hard about the customer experience and see an opportunity to educate their customers, who may not otherwise know about the cocoa industry or modern slavery.
How cool is that! I admire them trying to find small ways to educate customers about an otherwise invisible problem. Let us hope that in this pivot to product-first approach, they do not forget what makes Tony's Chocolonely unique!
I admire what Tonys Chocolonely stands for and their packaging innovation is fantastic, but they could innovate on their flavours because taste trumps everything. They even have a faux factory in Amsterdam where you can select a 'fresh bar'. Their 2024 advent calendar had two small chocolates on day 9, and none on day 10 to represent global inequality. They think hard about the customer experience and see an opportunity to educate their customers, who may not otherwise know about the cocoa industry or modern slavery.
How cool is that! I admire them trying to find small ways to educate customers about an otherwise invisible problem. Let us hope that in this pivot to product-first approach, they do not forget what makes Tony's Chocolonely unique!