i actually liked all 3 topics garima. but the hard-core marketer in me won. it really bothers me that people mistake visible "digital" output for the be all - but it is simply an enabler for the principles of marketing. anyone deviating from these core principles is doomed to failure. and don't even get me started on how AI is the new wonder baby that every one is fawning over. clueless about how it must be optimally used.
creativity at gunpoint is a great idea - and would have been really interesting to see what are the elements - tangible / intangible that bring joy to the creative process - as it would to delivering a compelling and impactful piece of creative.
the elements of surprise - would have made a great playbook for the subject - as you would have shared actionable insights :)
Hey Pritesh, I just finished my first draft on Creativity at Gunpoint. I struggled to write something so long. But I have it now - The Ugly First Draft which is 1300 words long. Will snip it and infuse it with some life in the coming days.
Directly from a friend in the US for a large retail company focusing on home organization. She was a VP of marketing. "no more VPs in marketing. PR/Corporate communications now reports to the Sr Director of Digital media"
I can so relate to you. This is always a tricky question. Recently I read something from a parallel world--the world of fine dining--and it resonated with me: "Serve only what you want to serve, and you're showing off. Serve only what you think others want, and you're pandering. Serve what you genuinely want to receive, and there'll be authenticity to the experience." All the best with the writing assignment. Break a leg!
Co-incidentally, I am reading Unreasonable Hospitality too! Thank you for the quote :) I think I needed it. Also, it's crazy how a book on fine dining has such a broad applicability.
i actually liked all 3 topics garima. but the hard-core marketer in me won. it really bothers me that people mistake visible "digital" output for the be all - but it is simply an enabler for the principles of marketing. anyone deviating from these core principles is doomed to failure. and don't even get me started on how AI is the new wonder baby that every one is fawning over. clueless about how it must be optimally used.
creativity at gunpoint is a great idea - and would have been really interesting to see what are the elements - tangible / intangible that bring joy to the creative process - as it would to delivering a compelling and impactful piece of creative.
the elements of surprise - would have made a great playbook for the subject - as you would have shared actionable insights :)
do use them. please. all the very best.
Creativity at Gunpoint pls. It happens, but we're all scared about it and so will do anything to avoid that situation.
Hey Pritesh, I just finished my first draft on Creativity at Gunpoint. I struggled to write something so long. But I have it now - The Ugly First Draft which is 1300 words long. Will snip it and infuse it with some life in the coming days.
Directly from a friend in the US for a large retail company focusing on home organization. She was a VP of marketing. "no more VPs in marketing. PR/Corporate communications now reports to the Sr Director of Digital media"
Oh damn, thanks for sharing, Laura. It feels like a scary trend.
I can so relate to you. This is always a tricky question. Recently I read something from a parallel world--the world of fine dining--and it resonated with me: "Serve only what you want to serve, and you're showing off. Serve only what you think others want, and you're pandering. Serve what you genuinely want to receive, and there'll be authenticity to the experience." All the best with the writing assignment. Break a leg!
Co-incidentally, I am reading Unreasonable Hospitality too! Thank you for the quote :) I think I needed it. Also, it's crazy how a book on fine dining has such a broad applicability.
Digital ate marketing is my second preference.
Got you. Thank you , Shobana.