🆘 Help me find my core idea
Only you can help me tide over my analysis-paralysis phase.
Hi There,
This is a small deviation from Marketing Dojo, which I publish every Wednesday. I need your help, and I promise it won’t take too long.
I am participating in David Perell’s online writing course, “Write of Passage.” At the end of the course, I need to write a 1000-word essay that only I can write. Here’s the challenge—zeroing in on a topic is tough.
So here’s me seeking your help.
Will you read through the introduction to my top three ideas and vote on the one you are enthusiastic about reading further?
Better still, leave me a comment.
Idea #1: Creativity at Gunpoint:
Have you ever created your best work when you are being ambushed in a dark alley? It is absurd that marketers are expected to be creative while the sword of layoffs hangs on their heads. The crisis of the creativity glut is a symptom of an underlying myopic view of success. In this article, I share the importance of the right environment in which to enjoy the leverage of creativity.
Idea #2: Digital Ate Marketing.
Once upon a time, digital was just a part of marketing. But now, thanks to a confluence of factors, it has become a catch-all term. Many organizations see digital as an investment and marketing as a cost, leading to CMOs losing their seats at the table. However, there's a bigger predator in the ocean now. Will it consume digital? Or can marketing rise from its ashes, showing its true potential?
Idea#3: The Elements of Surprise.
What would it take for your audience to stop scrolling their mobile phones? Surprise is the antidote that can break distraction's hypnotic spell on attention. But what is the formula for surprise? This article lays out 7 elements of surprise to win back the consideration your brand deserves.
Better still, please leave me a comment with what stoked your curiosity.
Thank you for your support. See you in your inbox this Wednesday with tonnes of marketing goodness.
Regards,
Garima Mamgain
i actually liked all 3 topics garima. but the hard-core marketer in me won. it really bothers me that people mistake visible "digital" output for the be all - but it is simply an enabler for the principles of marketing. anyone deviating from these core principles is doomed to failure. and don't even get me started on how AI is the new wonder baby that every one is fawning over. clueless about how it must be optimally used.
creativity at gunpoint is a great idea - and would have been really interesting to see what are the elements - tangible / intangible that bring joy to the creative process - as it would to delivering a compelling and impactful piece of creative.
the elements of surprise - would have made a great playbook for the subject - as you would have shared actionable insights :)
do use them. please. all the very best.
Creativity at Gunpoint pls. It happens, but we're all scared about it and so will do anything to avoid that situation.