Archive - Marketing Dojo

MarketingDojo #66: 🛒 Amazon's Astonishing Advertising Alchemy 📊

How Amazon spends big on its advertising, Liquid Death's creative advertising, avoiding adverbs and more.

May 15 •

Marketing Dojo #65: ⛔Stop Influencing, 🎬 Start Creating.

Instagram's algorithm update, Adidas' marketing reset, Batman-inspired B2B ad.

May 8 •

Marketing Dojo #64: 📈 The Life of a Marketer 📉

Source of brand discovery, research and engagement, Synthetic data in marketing and more.

May 1 •

April 2024

🆘 Help me find my core idea

Only you can help me tide over my analysis-paralysis phase.

Apr 28 •

Marketing Dojo#63:🚜The Best Job Ever🏆

John Deere's hunt for a CTO, The impact of Reels on Instagram, Dove is the first Anti-AI brand and more.

Apr 24 •

Give away your fancy coffee machine & Out of office.

I am taking a swift break this week & my first article for a writing course.

Apr 17 •

MarketingDojo #62: 📊 Gartner leaks Web Traffic 2028 Diet Plan 🍽️

Gartner predicts 2028 web traffic decline, the importance of ebooks in b2b content, your bank is also your advertiser now and more.

Apr 10 •

MarketingDojo #61: 💃 Dancing On The Big Screen.🍜

2 Ways to measure incremental campaign performance, the state of marketing in 2024, dancing cup noodles and more.

Apr 3 •

March 2024

MarketingDojo #60: 👹 The Cult Of The Gentle Monster 🎯

How to build an experiential brand, ads that sell, social commerce numbers and more.

Mar 27 •

Marketing Dojo #59: 🕵️‍♂️Camouflage Commerce:When Ads Blend with Posts 🌿

My podcast debut, Under Armour's AI misstep, the reality of marketing case studies and more.

Mar 20 •

MarketingDojo #58: 📢 "Billboards in Business Casuals" 👔

Significance of employee advocacy, Gen Z just cancelled a much loved brand and more.

Mar 6 •

February 2024

MarketingDojo #57: 🍰 Baking a Difference: Creativity vs. Cancer 🎗️

A bread exam for early breast cancer detection, Dark side of live-streaming, Gen AI is the new matchmaker in town.

Feb 28 •

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