I am glad you liked the writeup, Sneh. Yes the UPI and candies is a fantastic case study for expanding the definition of competitive sets. Thanks for sharing.
Super post Garma. Google spent $8M to prove… that its AI makes stuff up. Meanwhile, marketers everywhere are learning the hard way that fake urgency and shady persuasion tactics don’t work when customers trust nothing.
Hey Martin, 100pc agree with you. Yet despite these missteps - Google remains one of the most trusted brands. Any other brand would've been burried or trolled. This barely made the news.
this was fun to read. Unknowing competition ( i am pretty sure it was identified a couple of years ago) confectionery products & UPI
I am glad you liked the writeup, Sneh. Yes the UPI and candies is a fantastic case study for expanding the definition of competitive sets. Thanks for sharing.
That accenture report was quite a useful read. Thanks for sharing it.
Glad you liked it, Pritesh. Other than the insights and the numbers, the report is also a fantastic peice of copywriting.
Super post Garma. Google spent $8M to prove… that its AI makes stuff up. Meanwhile, marketers everywhere are learning the hard way that fake urgency and shady persuasion tactics don’t work when customers trust nothing.
Hey Martin, 100pc agree with you. Yet despite these missteps - Google remains one of the most trusted brands. Any other brand would've been burried or trolled. This barely made the news.