Congrats on your TikTok debut! While AI is disrupting consumer brand marketing, i am curious about how it is affecting B2B Marketing (which tends to be more sales & relationships driven)... The merger of 2 of the Big 4 creative ad agencies (Omnicom - IPG) recently is surely a preparation for the AI onslaught! However, i am still a little skeptic about whether audiences will engage as well with AI generated ads, as with human creativity.. AI content seems to me to be too creepily perfect.. much like the Duolingo owl in the Learn Korean ad! :P
Congrats on your TikTok debut! While AI is disrupting consumer brand marketing, i am curious about how it is affecting B2B Marketing (which tends to be more sales & relationships driven)... The merger of 2 of the Big 4 creative ad agencies (Omnicom - IPG) recently is surely a preparation for the AI onslaught! However, i am still a little skeptic about whether audiences will engage as well with AI generated ads, as with human creativity.. AI content seems to me to be too creepily perfect.. much like the Duolingo owl in the Learn Korean ad! :P