The XY Problem scenario - possibly may be happening with larger brands and their creative agencies. For smaller / local brands - I am not sure if their owners are looking at consumer problems - and exploring ways to address them. Often it's the other way round - find the new shiny business idea and then try to retro fit it to consumer problems during execution.
Ritu, I agree. The XY problem is my articulation of the problem with marketing teams. My experience has been limited to large companies - So I am not too surprised that maybe its coloured by my limited experience.
I am glad you found this interesting. I was having trouble articulating the underlying flaw with some of the initiatives that have got green light lately. Then I came across this XY problem and it was a lightbulb moment for me.
The XY Problem scenario - possibly may be happening with larger brands and their creative agencies. For smaller / local brands - I am not sure if their owners are looking at consumer problems - and exploring ways to address them. Often it's the other way round - find the new shiny business idea and then try to retro fit it to consumer problems during execution.
Ritu, I agree. The XY problem is my articulation of the problem with marketing teams. My experience has been limited to large companies - So I am not too surprised that maybe its coloured by my limited experience.
The XY Problem - what a timely find for me! Was struggling to pushback on some ideas in my project, this gives me the perfect analogy.
I am glad you found this interesting. I was having trouble articulating the underlying flaw with some of the initiatives that have got green light lately. Then I came across this XY problem and it was a lightbulb moment for me.