Two Simple Storytelling Frameworks To Connect With Your Audience Like Never Before.
Humans think in stories, rather than facts, numbers or equations - Yuval Noah Harari.
When used correctly, storytelling can help you tell your brand's story, connect with your audience, differentiate your offering, improve your bottom line.
These two storytelling frameworks are simple to implement and universal in application.
SCQA framework
The four essential elements of an SCQA are Situation, Complication, Question and Answer. By articulating these elements, you can create a logical storyline.
Example: SpaceX's legendary story in the SCQA format.
Space travel is expensive, complicated and primarily controlled by government agencies (situation). The expensive space crafts are designed for a single journey - ballooning up the costs (complication). How can civilians experience space travel? (question) SpaceX is developing fully reusable launch vehicles capable of carrying humans to Mars and other destinations in the solar system (answer).
Pixar framework:
The folks at Pixar are master storytellers. You can use the magic recipe from Pixar to tweak your communications too.
Once upon a time there was ___________. Everyday, _______________. One day, ________________. Because of that,____________________. Because of that, _________. Until finally,_______________.
Examples: Here's the story of "Here'sFinding Nemo" in the Pixar framework.
Once upon a time, a widowed fish called Marlin lived with his son Nemo. Every day, Marlin warns Nemo about the dangers of the sear. One day, Nemo rebelled and went off for a swim on his own. Because of that, a dentist caught him and put him in an aquarium. Because of that, Marlin gave up his fears and set out on an adventure to find his son. Until finally, they were reunited and learned to trust each other.
Inside each of us is a natural-born storyteller, waiting to be released. - Robin Moore, author
If you are struggling to tell your brand's story, use these frameworks and get started today.
