MarketingDojo#54: 🤦♂️ How To Irritate Your Customers 😤
Ads that irritate your customers the most, let's give AI a break and the everything store has a brand new shopping assistant.
Hello Everyone,
Happy hump🐪 day!
I am chilling in Minnesota this week (Pun intended; it’s peak winter). After a marathon 24-hour journey and a week packed with meetings, I'm running on less time than usual for our newsletter.
I'll keep this issue shorter but look forward to diving back into more in-depth discussions next week.
Here's what we will cover in today's newsletter:
😖 How to irritate your target audiences
🎨 Creative excellence: Even AI needs a break
❤️ Elmo, your friendly shrink
🛒 Amazon's AI enhances the shopping experience
And lots more.
Before we dive in, here's a request - If you enjoy MarketingDojo, consider sharing it with one more person today.
Is Your Ad a Bullseye or a Buzzkill?
Have you ever had that eerie feeling when an ad pops up for something you just talked about? That's digital personalization for you.
As marketers, we're always chasing that sweet spot of personalization—hitting the bullseye with ads that resonate personally with our audience. But are we hitting the mark or just hitting a nerve? It seems there's a fine line between valuable and intrusive.
A recent dive into the data pool by Statista reveals some interesting numbers: 38% of folks are giving a thumbs down to ads that follow their search history, and 34% are not fans of ads that creep on their social media behaviour.
The message? It's a tightrope walk between 'helpfully personalized' and 'hey, that's kinda spooky.' As we navigate the digital ad space, it's worth keeping an ear to the ground (or an eye on the stats) to see where that line is.
A Little Red Muppet With A Big Heart.
How are you today?
Social media handles for most brands feel like monologues. But what happens when a brand decides to check on their followers? Sesame Street's Elmo just found out.
Elmo casually asked about his followers' well-being on X. The response was overwhelming—a tidal wave of personal stories, heartfelt messages, and even playful banter from other brands.
This 1 tweet sparked a conversation that soared to over 200 million views, accompanied by 19,000 comments and 58,000 shares. (Click on the image below for the original X post).
It's not what Elmo's digital team might have expected when crafting their social media calendar. Yet, it stands as a profound reminder to all of us in the marketing sphere: sometimes, the most impactful content comes from simply opening up a dialogue.
The incredible response to this post is a reminder that behind every screen, there's a person, sometimes just waiting for a question as simple as "How are you?"
Creative Excellence: Have A Break, Have A ChatGPT... And A KitKat!
It seems like the whole marketing world is buzzing about AI these days.
Subway, McDonald's, Burger King, and Heinz have also dabbled with the ChatGPT charm in their campaigns. Now KitKat has hopped on board the ChatGPT train with a witty angle: even AI needs a break.
AI might be taking over the conversation, but KitKat's campaign cleverly loops it back to its timeless slogan. Because, let's face it, who doesn't love a good break... and a KitKat?
The AI Shopping Sidekick For The Everything Store.
Not a day goes by when a new AI-enabled application is announced. But Rufus, the new AI-enabled shopping assistant from Amazon, is a head-turner.
Amazon has gathered multiple data points for years - product information, reviews, Q&A and customer shopping behaviour. With Rufus, Amazon adds a layer of conversational AI trained on its rich data to create a shopping assistant capable of answering a wide range of questions.
The assistant can do many things across the buying journey - From thinking about the criteria for buying a product to comparing products and answering specific product-related questions.
Currently, Google might be our go-to for product research, but if Rufus delivers as promised, Amazon could become our one-stop shop for research and purchase. It's a game-changer, positioning Amazon to own even more of the customer journey.
Rufus is in a limited Beta but will be widely available to US customers in the coming days.
Short Stuff:
YouTube makes it easier than ever to watch all the Super Bowl Ads ( A marketer’s paradise).
Amazon is in court to decide if it is responsible for the safety of all products it sells and ships (This can be huge for eCommerce).
DataReportal’s Digital 2024 report is here, and it's 500+ pages long. (All the stats & numbers you need).
That’s a wrap on this week. Thank you for your time and attention. If you liked this week’s newsletter or found something interesting - please give me a like or drop a comment. Your support helps drive the discoverability of the newsletter.
Once again, thank you for your time. See you in your inbox next Wednesday.
Regards,
Garima Mamgain
P.S.: The Lunar New Year is around the corner. Nearly a quarter of the world’s population prepares to ring in a period of new beginnings and celebrations. To all of you who are partaking in the festivities, I extend my warmest wishes for a Happy New Year! May it be filled with joy, prosperity, and many splendid moments.
Xīn Nián Kuài Lè!
Picture courtesy: My little one.
