MarketingDojo #36: Keeping It Short
TL;DR for all things marketing this week.
Hello! I hope you're having a great week so far!
I just wanted to give you a heads-up that today's newsletter might be a little different from my usual style.
Unfortunately, things are a bit hectic as two-thirds of my family are feeling under the weather this week. As a result, I couldn't put as much energy into writing this week's newsletter as I usually do.
I thought about skipping this week altogether, but then I figured it's better to show up and say hello than to disappear completely.
Thanks for understanding, and I promise that next week's newsletter will be back to its full glory!
TikTok Shop has just launched in the USA. Things might be shaking up a bit in the social commerce space.
Do people shop on social media? According to a survey conducted by Hubspot, 17% of US respondents have purchased something from a social media platform in the past three months. Millennials and Gen Z lead the way with 27% and 22%, respectively. And guess what? Facebook is the most popular platform for social media shopping.
Unfortunately, Indonesia is mulling a ban on social commerce. The premise for the ban is that it hurts local retail—the biggest loser - TikTok.Indonesia is TikTok's second-largest market.
Jack Dorsey's new social media app Bluesky has hit 1 million users. It is still an invite-only app at the moment.
According to PMQ's latest report, the global budget for influencer marketing is expected to be around $34 billion in 2023! Most of this budget comes from the USA, but countries like India and Japan are growing rapidly at around 23% in 2022. Pretty amazing, right?
TikTok is stepping up its search game with some help from Wikipedia. They're improving their search feature by adding direct links to Wikipedia pages. No official announcement has been made yet, but it's exciting news.
Coke is embracing the power of AI. Its latest flavour, Y3000, is AI-assisted and is designed to taste like the future. It is interesting to see Pepsi and Coke taking two approaches to AI - while Pepsico is more measured and restrained, Coke is incorporating AI into everything from comms to products.
Not On Our Watch: X’s Community To Fake Advertisers.
Last week, I noticed something that made me chuckle a bit. X (formerly Twitter) is desperate to make some ad dollars. Ads that would never pass through quality control at other platforms are flooding X.
I got served an ad for a paper plane with some interesting community notes warning me that the ad was from a dropshipping company.
I went digging in deeper. Vice’s article explains how many X users have started investigating these shady ads and have begun adding community notes to warn users about potential fraud. Take a look at some of the examples below:
It’s hilarious that the platform is happy to take the money from advertisers but also allows for reader comments that prove these ads are fake!
Yet another interesting day at X.
That’s all for today. I hope to see you in your inbox next week with a much longer & deeper analysis of all things marketing.
Thank you for your time and support—much love.
Ciao,
Garima
...it's better to show up and say hello than to disappear completely.
That's the spirit. Take care.