Hens took the photos for this new marketing campaign.

Vital farm's new marketing campaign is clutter-breaking, clever and true to its brand beliefs.

Three days ago, Vital Farms, a US-Based poultry business specializing in pasture-raised eggs, came out with a delightful marketing campaign.

To give their customers an unfiltered look into their farms, Vital farms got their hens to click the pictures. The team at Vital farms sourced a custom-built camera. with pressure-sensitive triggers. These were installed in the places where hens usually came to eat their food. The hens could peck or step on the triggers to snap a day in their life.

The "Hens behind the lens" campaign is an unfiltered and beautiful marketing campaign that resonates 100% with the brand proposition of Vital Farms.

Visit their website to learn more: https://vitalfarms.com/hens