#3 Marketing Dojo Newsletter : Typo-filled content strategy that's a run-away success, social-media imitators & what's up with the Gen Zs.
Plus the K-Pop of the next gen has reached a new milestone.
Hello,
I almost excused myself from writing this issue #3 but somehow pulled myself back in. If you like what you see, write back :).
Grammarly is a case-study is doing content marketing right.
Google “Bare with me” and a result by Grammarly should be on the top.
Grammarly is an online writing assistance tool that helps correct spelling, grammatical errors valued at $13Bn USD. I am a self-confessed Grammarly addict. I have added extensions on all my devices.
This article is all about Grammarly's clever content marketing strategy to gain traffic value worth 2.6Mn USD per month.
Typos such as seperete and traveling are searched 70k and 156k times monthly. Grammarly has developed a content strategy around common typos and grammar mistakes.
Grammarly's example is a perfect case study on finding the ideal content-product fit.
Twitter is stealing like an artist.
Tiktok's fantastic algorithm, in part can be attributed to its clever design.
Only a single content piece is served on the full-screen at one time, making it easier to gather feedback about a user's likes and dislikes.
Instagram reels quickly copied this full-screen experience with some success, but Twitter's reels did not take off. Twitter has now launched a live test of a full-screen video response option.
Tiktok’s runaway success is leaving many me-toos in its wake. Sooner or later most of our social media experiences will become full screen.
Move over millennials, Zoomers are here.
Zoomers or Gen Z are classified as those born between 90s to early 2000s. Pinterest published a report providing an insight into Zoomer's online behaviour. Here are a few that stood out for me:
Good bye “Tried & tested”: Zoomers are fast to try new things. Being "first to try" is essential for this generation.
RIP brand loyalty
Videos hold a unique appeal for this digital native generation. Get ready for a social commerce boom.
An Earworm that has inched towards 10 Billion views.
Speaking about Gen Z, Pingfong's Kpop for the next gen - Baby Shark became the first video to cross 10 billion views on Youtube. That's just plain crazy!
I apologize if the baby shark song is now playing in your mind (I cannot read anything about the Baby Shark song without the song playing in my head).
I wish you a safe and fulfilling week ahead.
See you next week :)
Let me introduce myself:
I have over 12 years of marketing and strategy experience. I have worked at Audi & Porsche, HSBC, Nokia, Caterpillar and 3M innovation. Curiosity is my superpower, and I love to learn new things all the time.
Do connect with me on LinkedIn or mail me at garima.mamgain@gmail.com. I would love to learn a bit more about you and your work.